It's not enough to be against Obama; you need to tell the story about why he is a disaster for America and why the Republican agenda is good for America.
For instance, I don't think that this Romney retort to an Occupy protester does the job.
“You know what?” Romney said. “This president has caused a deepening recession and is responsible for 25 million Americans being out of work or stopped working or not being able to get jobs, and let me tell you, this president’s been a failure and that’s one of the reasons I’m running is to help you get a job.”Republicans need a better story than that. OK, genius, you say, what's your idea?
I think it must start from the basic failure of Obama's presidency, the failure to realize in the transition after the election that the game had changed. There just wasn't going to be the money to run off all the liberal agenda items that had been kept on ice for 20 years. Forget the porkulus stimulus to pay off supporters. Forget the cunning step towards single-payer healthcare. Forget the uber-regulation of environment and energy. Forget the wasteful infrastructure plans from high-speed rail to bike paths.
Of course, that would have been impossible for him. To brush off his liberal supporters in 2009 would have been impossible. But he could have slipped in a few policies to help gin the economy by lowering the costs of doing business. He didn't of course, because Democrats don't think about things like that. They don't think about helping the goose to lay the golden eggs; they just want the eggs.
So I think that the message should hit the truth that President Obama hasn't governed as a post partisan, hasn't worked to heal the divisions. Instead he has pushed his left-liberal agenda as hard as possible, as if time was short and if he didn't get it done today he'd never get another chance. Here's what I would say.
"Mr. President, you have wasted your chance. You were elected at a moment of national peril, when you could have set the US on a new direction. And you blew it.
"We needed jobs, and you gave us handouts. We needed energy and you gave us crony capitalists. We needed reform and you gave your pals bailouts.
"You talked of cutting spending, and you gave us waste. You talked transparency, and you delivered back-room deals.
"You were elected to bring us together, and you forced us apart.
"You promised hope and change, and you gave us division.
"Your moment is wasted. Your chance is gone. America must come together under a new leader, a leader who will heal the wounds and lead us to prosperity.
"America needs a president who will unleash the power of America's workers and businesses and bring in a new age of prosperity.
"Some wail that the Republican agenda is nothing but 'austerity,' as governments are forced to cut back on programs. I've got news for you, Mr President. 'Austerity' is when the people get less. 'Prosperity' is when the government gets less.
"Frankly, Mr. President, I don't care about the government. I care about the American people. And I am going to deliver prosperity. Not to the K Street lobbyists. Not to the crony capitalists. To the American people.
"It is the first thing I am going to do. It will be the second thing I do, and it will be the last thing I do.
"I only care about one thing. Bringing this economy back, and bringing America back.
"Because America is the last best home of mankind on earth. And America's 's best days are yet to come.
"God bless America."